About Us

Visitors have actually said our store is "magical".  In fairness, it may have been after eating one too many jelly beans, which are available on our counter tops.  Some customers even make an annual trek from across the country to visit us.  The point is, we are different.

Dennis and Carol Meierotto opened their doors in 1979 in a small storefront consisting of only 800 square feet.  With a small staff of only three other people, Carol and Dennis sometimes worked until after midnight ensuring that customer orders were on time.  In 1986 they expanded to their location on Vivion Road with the help of several of their seven young children.  Their son, Tyler, worked through high school and college and gained a keen understanding of all aspects of the business. 

Three other children, Emily, Jenny and Ted, joined the business over the years and now have each taken on unique roles.  Despite their children taking on larger roles and responsibilities, Carol and Dennis are still at the store every day.  There are plans now for a new, larger location scheduled to open in late 2017 that will offer several amenities and a larger selection of merchandise. 

There are even people in the jewelry industry who visit our store and insist they have never seen a jewelry store so vibrant and busy—at almost any time of the day or week.  Customers routinely ask if we are having a huge sale. "Why are you so busy today?", they ask.  In fact, we have never had a sale.

Those in the know understand that when you don't mark your prices way up, you don't have to have a sale to have great prices everyday.

When a customer does come through our doors for the first time, they immediately recognize that it isn't a typical jewelry store.  We offer a level of service that is unparalleled.  And we don't mean showering guests with imported sparkling water and caviar.  We mean treating people with genuine respect.  In addition, we have jewelers and watchmakers and silversmiths on site who can repair or make or create about anything.  We don't have to send customer jobs out to some unknown location only to return several days later hoping that the work was done correct.

Our selection is truly unbeatable.  We don't just say that for effect.  If you have ever shopped for jewelry elsewhere, you will know our selection is enormous by comparison and we aim to give every customer a top notch experience.   If you can't find a style you like, we can make it or find it for you.  And if we can't—well—that just doesn't happen.

If you are in the market for jewelry, watches, diamonds or any of the thousands of other items we carry, give us a chance.  You won't regret it.  We'll even try to make your visit magical too—as if all the sparkling diamonds aren't enough to make a lasting impression.