About Us

Visitors have actually said our store is "magical". In fairness, it may have been after eating one too many jelly beans, which are available on our counter tops.  Some customers even make an annual trek from across the country to visit us. The point is, we are different.

Dennis and Carol Meierotto opened their doors in 1979 in a small storefront consisting of only 800 square feet.  With a small staff of only three other people, Carol and Dennis sometimes worked until after midnight ensuring that customer orders were on time.  In 1986 they expanded to their location on Vivion Road with the help of several of their seven young children.  Their son, Tyler, worked through high school and college and gained a keen understanding of all aspects of the business. 

Three other children, Emily, Jenny and Ted, joined the business over the years and now have each taken on unique roles.  Despite their children taking on larger roles and responsibilities, Carol and Dennis are still at the store every day.

In 2017, we moved to our new home on Armour Road in North Kansas City.  Our new location features a convenient location just 2 miles north of downtown Kansas City and directly off I-35, boutiques for Rolex and David Yurman, and a bright and refreshing showroom featuring the largest selection of jewelry, diamonds and watches in the entire city. 

There are even people in the jewelry industry who visit our store and insist they have never seen a jewelry store so vibrant and busy—at almost any time of the day or week.  Customers routinely ask if we are having a huge sale. "Why are you so busy today?", they ask.  In fact, we have never had a sale.

When you don't mark your prices way up, you don't need sales to offer great prices everyday. And because we are the largest store in the area, we get great deals and unique jewelry items that other stores don't have available.

When a customer does come through our doors for the first time, they immediately recognize that it isn't a typical jewelry store.  We offer a level of service that is unparalleled.  And we don't mean showering guests with imported sparkling water and caviar. We mean treating people with genuine respect. In addition, we have jewelers and watchmakers and silversmiths on site who can repair or make or create about anything.  We don't have to send customer jobs out to some unknown location only to return several days later hoping that the work was done correct. We can do many jobs while you wait.

Our selection is truly unbeatable. We don't just say that for effect. If you have ever shopped for jewelry elsewhere, you will know our selection is enormous by comparison and we aim to give every customer a top notch experience.  If you can't find a style you like, we can make it or find it for you.  And if we can't—well—that just doesn't happen.

If you are in the market for jewelry, watches, diamonds or any of the thousands of other items we carry, give us a chance.  You won't regret it.  We'll even try to make your visit magical too—as if all the sparkling diamonds aren't enough to make a lasting impression.

Visit our store

Meierotto Jewelers
1900 Diamond Parkway
North Kansas City, MO 64116

Store hours:

Tue-Wed 10am-6pm
Thu 10am-8pm
Fri 10am-6pm
Sat 10am-5pm
Closed Sunday & Monday