Birth of the Brand
In February 1926, the house of “Veuve de Philippe Hüther”, a watch dealer and maker, registered the trademark “The Tudor” established in Geneva for Rolex founder Hans Wilsdorf. Later, in 1936, the house transferred the brand to Wilsdorf. Just after the Second World War, Hans Wilsdorf knew that the time had come to expand and give the brand a proper identity of its own. On March 6, 1946, he created “Montres TUDOR S.A.”, specializing in models for both men and women. Rolex would guarantee the technical, esthetic and functional characteristics, along with the distribution and after-sales service.
Explore TUDOR collections for men & women
The Tradition of Hand Craftsmanship
A TUDOR watch lives. Pulsates. It will take you into the world of micro-precision. The high technology in all components are relentlessly tested to the smallest detail… to the point of obsession. Examine the movement. Esthetics and performance fit for the most demanding of products, designed for endurance as much as pleasure. Pleasing to the eye and exciting to the mind, this precision mechanism will withstand the rigors of time. Exceptional materials, durability and strength of design make each watch a unique object.
Hans Wildorf's Intuition
“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company.”
– H. Wilsdorf